Design April 5, 2024
Why Typography is Your Brand
Your brand starts with type. Before anyone reads a word, they’ve already formed an opinion based on the fonts you chose.
The 3-second test
Users decide if a site is trustworthy in 3 seconds. Typography does 80% of the heavy lifting in that window.
System fonts are not enough
They’re fast, sure. But they carry no personality. Your brand deserves better than -apple-system.
Where to start
Pick a display serif for headlines. Pair it with a clean sans for body. That’s 90% of the work.
Share:
Related Stories
Design · 03.02
Markdown Style Guide
A comprehensive guide to the Markdown styles supported by Margin, including headings, lists, blockquotes, and code blocks.
D Design Desk 03.02
Design · 04.12
Spacing Systems That Scale
Consistent spacing is the difference between amateur and professional. Build a system, not a guessing game.
D Design Desk 04.12